01
Twelve to a class
Strength classes cap at twelve so a coach can watch every rep. Nobody queues for a rack, and nobody trains unwatched.
The club
Built in a warehouse, run like a team
Forge opened in 2019 with four racks, two coaches and a rowing machine that never worked. The idea hasn't changed since: coached sessions, small groups, and a floor where people know each other's names.
Today there are eighteen coaches, five spaces and sixty sessions a week. Every one is written by the coach delivering it, and every member gets the same first month: three coached sessions, a movement screen, and a plan for the twelve weeks after.
Warehouse 14, Alserkal Avenue · Al Quoz 1, Dubai
02How we run it
Four things we don't bend on
02
Blocks, not sessions
Programming runs in twelve-week blocks with a test week at each end. You always know what you're chasing.
03
Numbers on the wall
Lifts, splits and attendance get logged. Your coach reviews them with you once a month, in person.
04
No contracts you can't leave
Monthly rolls month to month. Longer plans exist because they're cheaper, not to trap anyone.
03Visit
Hours and address
- Mon – Thu05:30 – 22:30
- Friday05:30 – 12:00
- Saturday07:00 – 20:00
- Sunday07:00 – 21:00
Warehouse 14, Alserkal Avenue, Al Quoz 1, Dubai. Parking is free after 18:00 in the lot behind the warehouse. The desk is staffed every opening hour.
Get in touchCome and see it
Walk in during opening hours for a look around, or book a day pass and train.